Why Doug Holladay Auctions:
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Prices achieved at Doug Holladay Auctions often exceed expectations and
generally achieve consistently impressive totals.
A unique and tailor-made strategy to obtain optimal returns for any type of
property draws on Doug Holladay’s extensive advertising and marketing
background. A comprehensive ad campaign designed to inform and motivate
buyers. This gives you an advantage few firms can match.
Points to Consider:
In most cases, we work on a “Buyers Premium” a percent added to the highest bid at the conclusion of the auction. Most area Auction Companies charge 15% or more, Doug Holladay Auctions only charges between 5% & 7%. This is very important! Even though the seller does not have to pay this charge directly, we believe you actually lose that amount because a buyer generally has a pre determined price they will pay, including the buyers premium. Do the math on your property.
Additionally, other firms will only give1% or nothing to participating real estate brokers or agents if they represent a potential buyer. No Realtor will participate in your auction if they don’t get paid a fair amount. We split 50/50. Think about it, there are 400,000 real estate agents in Florida alone who deal with buyers and investors on a daily basis, why would anyone cut out your prime target audience?
Set your reserve price. Establish a minimum amount you would take for the property, there will be no sale until bidding exceeds that price.
Selling your property with the Auction Method is fast. Best results come with a 3 week advertising campaign prior to the sale date with closing on or before 30 days after sale date.
What We Do:
We meet with the seller to get the facts, develop our auction strategy, and negotiate a working agreement with respect to the sale.
All auctions are handled on site. We have seen well over 100 people attend one of our auctions in one place at one time. If you have tried listing your property for sale the traditional way, how many people showed up? This creates a competitive atmosphere like no other form of selling. But keep in mind, one of the best auctions I’ve conducted had only 5 registered bidders. It only takes 2.
What happens if no one shows up for my auction? 90% of what we do to create a successful auction for you takes place behind the scenes during the weeks and days leading up to your auction.
With an overall auction budget, we thoroughly research and develop a positive case for the auction property, It takes planning, preparation and experience. Experience with all of the new technology and marketing tools available. We continually learn about new ways to market your property and expose it to the largest group of potential buyers.
We create an individual marketing plan for each auction we conduct. Your plan will be based on the kind of property you have and the geographic area from which buyers need to be drawn.
We Use a variety of methods to market your Auction, including but not limited to:
* Brochures mailed to our in house database, qualified buyers or to specifically targeted people in a certain geographic area.
* A Complete Auction notice posted on our web site as well as other web sites.
* Direct email & broadcast fax
* Newspaper Ads & Classified listings
* Trade journal ads when requested
* Radio or Television spots when requested
* Signs & flyers on the location
* Open houses, previews and private showings
* Personal calls by our staff to people we know need to attend your auction.
* Ebay posting until the day of auction.
* Invitations sent to all the real estate Brokers in the area.
This is where the work we did to prepare, promote and display your property pays off. Our team arrives early in the morning to set up any items which could not be set up the day before. If weather is an issue we will have provisions for that. As the time for inspection draws near people will begin to arrive and come to our registration desk which is complete with our computerized auction management system.
When the appointed hour comes, we use state of the art wireless sound equipment to draw the crowd together and start the auction.
The successful bid is then processed, proceeds deposited into escrow and the sale is overseen by Doug Holladay Auctions to the end of closing.
Remember:
A successful real estate auction provides a maximum return for the seller, with a clear transfer of title to a fully informed buyer.
Don't limit your asking price when selling your real
estate. Doug Holladay Auctions eliminates the risk of under pricing. Let's
face it. You, your realtor or an appraiser can research all the comparables and
do the reverse math on the taxes, but your real estate is worth exactly what
someone will pay for it. With a low asking price you lose. Too high of one and
it will never sell. Starting high and lowering the price is a no-win game
simply because you scare off those that want to buy now and the ones in no hurry
will wait until you drop it more as they perceive you as getting desperate. The
solution: Don't state an asking price.
A confidential reserve price limit will protect you from low-ball bidders. Even
if your real estate doesn't sell on the Auction Block, you will get a better
idea of what buyers are willing to pay for your property.
An auction limits your liability. Every property is sold “AS IS WHERE AS”
meaning the buyer is fully responsible for what they buy. It’s the ONLY form of
selling real estate that truly means “AS IS”.
Keep in mind that any additional information you provide about the property,
(example: inspections, surveys, documented repairs, ECT…) will only cause the
buyer to bid more.
Automatic back up buyers. If for any reason the high bidder is unable to close, they will lose their deposit and the first positioned back up bidder will be allowed to purchase the property. Then the second positioned bidder and so on.
If you are considering a sale of your property, we invite you to contact Doug Holladay Auctions for an appointment. (561) 351-1765 email